KraftHeinz's Wienermobile and Nutmobile (likely the most popular novelty vehicles on earth) log tens of thousands of miles a year. Led by six teams of Hotdoggers and three teams of Peanutters, they motor across the country, spreading cheer from Portland to Miami, and everywhere in between.
Managing teams, events, requests, communication, and data required a sophisticated software solution - which KraftHeinz found in MainEvent. Key features of the platform include:
Our scheduling, event management and analytics were taken to a new level. We look forward to an on-going relationship with MainEvent as our programs continue to evolve.
Experiential Marketing Manager, KraftHeinz
For the full scoop, read the KraftHeinz case study.
MainEvent is a cloud-based app that enables agencies and brands to manage all aspects of their experiential and field marketing campaigns. Want a personalized tour of MainEvent?