KraftHeinz Runs its Wienermobile & Nutmobile Programs with MainEvent

KraftHeinz's Wienermobile and Nutmobile (likely the most popular novelty vehicles on earth) log tens of thousands of miles a year. Led by six teams of Hotdoggers and three teams of Peanutters, they motor across the country, spreading cheer from Portland to Miami, and everywhere in between.

KraftHeinz microsites on mobile phones.

Managing teams, events, requests, communication, and data required a sophisticated software solution - which KraftHeinz found in MainEvent. Key features of the platform include:

  • Consumer-facing Microsites
  • Event Request Management
  • Automated Notifications
  • Dashboards & Calendars

Our scheduling, event management and analytics were taken to a new level. We look forward to an on-going relationship with MainEvent as our programs continue to evolve.

Ed Roland Sr

Experiential Marketing Manager, KraftHeinz

For the full scoop, read the KraftHeinz case study.


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