KraftHeinz Runs its Wienermobile & Nutmobile Programs with MainEvent
These iconic vehicles rule the marketing road with tailored scheduling, event management, and analytics.
KraftHeinz’s Wienermobile and Nutmobile (likely the most popular novelty vehicles on earth) log tens of thousands of miles a year. Led by six teams of Hotdoggers and three teams of Peanutters, they motor across the country, spreading cheer from Portland to Miami, and everywhere in between.
Managing teams, events, requests, communication, and data required a sophisticated software solution - which KraftHeinz found in MainEvent. Key features of the platform include:
- Consumer-facing Microsites
- Event Request Management
- Automated Notifications
- Dashboards & Calendars
For the full scoop, read the KraftHeinz case study.
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