KraftHeinz Runs its Wienermobile & Nutmobile Programs with MainEvent

These iconic vehicles rule the marketing road with tailored scheduling, event management, and analytics.

KraftHeinz’s Wienermobile and Nutmobile (likely the most popular novelty vehicles on earth) log tens of thousands of miles a year. Led by six teams of Hotdoggers and three teams of Peanutters, they motor across the country, spreading cheer from Portland to Miami, and everywhere in between.

KraftHeinz microsites on mobile phones.

Managing teams, events, requests, communication, and data required a sophisticated software solution - which KraftHeinz found in MainEvent. Key features of the platform include:

  • Consumer-facing Microsites
  • Event Request Management
  • Automated Notifications
  • Dashboards & Calendars
Our scheduling, event management and analytics were taken to a new level. We look forward to an on-going relationship with MainEvent as our programs continue to evolve.
Headshot of Ed Roland Sr.

Ed Roland Sr

Experiential Marketing Manager


For the full scoop, read the KraftHeinz case study.


Reading Time

1 minute



A MacBook, iPad, and iPhone all showing MainEvent in action.

Comprehensive software for marketing agencies & brands to plan, execute, and evaluate their face-to-face campaigns.