Census-Driven Precision to Transform Field Marketing Strategies

MainEvent’s Census Module gives marketers access to 300+ geographic and demographic data points for optimal audience targeting.

Marketers need to get their products in front of the right groups of people. MainEvent’s Census Module offers a comprehensive view of census data across execution venues, which can be included in location-centric reports.

Screenshot of Census data in MainEvent.

By analyzing states, counties, tracts, and blocks, the Census Module improves campaign planning by identifying optimal locations for audience targeting. Data points include demographics, education levels, and ethnicities, so brands can boost customer engagement and allocate budget more wisely.

Check out the full writeup on the MainEvent website.


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Comprehensive software for marketing agencies & brands to plan, execute, and evaluate their face-to-face campaigns.