The Software That Keeps Mobile Tours Running Smoothly

Brands like Kraft Heinz, Verizon, and UScellular trust MainEvent to triage event requests, manage logistics, and quantify the impact of their mobile tours.

Few vehicles draw as much attention as the venerable Wienermobile. The giant hotdog-on-wheels logs thousands of miles a year criss-crossing the United States, generating a plethora of smiles and social media shares along the way.

Behind the scenes, the Kraft Heinz team does a lot of work to keep things moving. Their responsibilities include scheduling consumer and employee event requests, managing fleet logistics, and of course, mining data to find the most impactful locations.

Wrangling all these moving parts is a daunting task. That’s why Kraft Heinz uses MainEvent for Mobile Tours: to streamline their work out in the field.

mobile tours dashboard in mainevent.

The same software is used by Verizon, UScellular, US Air Force, Deep Eddy Vodka, and PNC to run their mobile tours, too.


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A MacBook, iPad, and iPhone all showing MainEvent in action.

Comprehensive software for marketing agencies & brands to plan, execute, and evaluate their face-to-face campaigns.