DirecToHispanic MainEvent Case Study
How we helped DirecToHispanic track their in-store executions in real time!
DirecToHispanic is a full-service experiential marketing promotions company that executes over 15,000+ in-store events annually. DirecToHispanic brand ambassadors provide a breadth of services at these promotions, including increasing awareness through displays, POS, and coupons, as well as thousands of one-on-one customer engagements.
We worked closely with DirecToHispanic to create customized recaps in MainEvent which track each client’s inventory and sales on a per event basis. Using that data, DirecToHispanic is able to analyze where certain products perform most successfully, and determine how they might improve those stores that are underperforming.