DirecToHispanic MainEvent Case Study

This time we’re highlighting DirecToHispanic, one of our favorite clients, and show you how MainEvent helped them track their in-store executions in real time!

DirecToHispanic is a full-service experiential marketing promotions company that executes over 15,000+ in-store events annually. DirecToHispanic brand ambassadors provide a breadth of services at these promotions, including increasing awareness through displays, POS, and coupons, as well as thousands of one-on-one customer engagements.

We worked closely with DirecToHispanic to create customized recaps in MainEvent which track each client’s inventory and sales on a per event basis. Using that data, DirecToHispanic is able to analyze where certain products perform most successfully, and determine how they might improve those stores that are underperforming.

As an organization that executes thousands of events per month, with hundreds of brand ambassadors in the field, we need a resource to manage our scheduling, recapping and reporting needs. MainEvent fills that void.

Sonia Friedman

Field Marketing Director

DirecToHispanic

Read the full DirecToHispanic Case Study