Standardizing 5,000 demos across 32 markets

MainEvent delivers real-time clarity and data-driven location targeting for Via Carota Craft Cocktails.

Via Carota Craft Cocktails faced a common challenge: managing 5,000+ product demonstrations through 16 different agencies across 32 markets. Each agency reported differently, creating weeks of delays and making it impossible to identify which strategies worked.

Every agency was essentially speaking a different language when it came to reporting. MainEvent gave us one standardized system.
Headshot of Brian Sedra.

Brian Sedra

Chief Growth Officer

Via Carota Craft Cocktails

MainEvent solved this by providing a centralized platform where all agencies input standardized data in real time. Brian Sedra can now analyze outcomes from every demo immediately instead of waiting weeks for emailed spreadsheets.

Key capabilities:

  • Standardized metrics across all agencies and markets
  • Real-time dashboards showing demo performance as it happens
  • Census-based targeting to select optimal demo locations by demographics
  • AI-powered analysis to scale operations without manual reporting overhead

The result: Via Carota turned sampling into a data-driven growth engine, rapidly expanding into new markets while maintaining operational consistency.

Get the full story from MainEvent right here.

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