MainEvent Delivers Spreadsheet-Free Budgeting for Experiential Marketers

Brands and agencies save time and effort with integrated financial tracking.

Budget management is among the most difficult tasks for experiential & field marketing firms, who often struggle to wrangle multiple disparate spreadsheets to track assignments, expenditures, and reconciliation.

MainEvent’s Budgets Module streamlines this process by integrating budgets in the same app that marketers already use to schedule, staff, recap, and analyze events - no spreadsheets needed.

Screenshot of Budget Details in MainEvent.

The Budgets Module can handle it all, including:

  • At-a-glance budget assignments for clients, programs, and markets,
  • Staff submissions of hours and expenses for each event,
  • Claims reconciliation across budgetary periods, and
  • Deep financial analysis via Dashboards and Automated Reports.

Read the whole story over on MainEvent’s website to learn how the Budgets Module saves time while improving transparency and accountability.


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A MacBook, iPad, and iPhone all showing MainEvent in action.

Comprehensive software for marketing agencies & brands to plan, execute, and evaluate their face-to-face campaigns.