mAInevent Agents: AI-powered field marketing analysis

With new AI tools, Advantage Solutions mines thousands of Anheuser-Busch events to quantify and visualize successful strategies.

Field and experiential marketers are often tasked with proving (and improving) the effectiveness of their in-person campaigns. mAInevent Agents uses cutting-edge AI - within Network Ninja’s secure, confidential infrastructure - to make these data efforts painless.

From market analysis and brand sentiment, to figuring out why certain events weren’t as successful as others, it’s so cool how mAInevent Agents can get us answers so quickly.
Headshot of Alexa Reynoso.

Alexa Reynoso

Sr. Account Director

Advantage Solutions

Alexa Reynoso, Sr. Account Director at Advantage Solutions, manages a team of 625+ staff executing 13,000+ annual events for Anheuser-Busch. She sat down with the MainEvent team recently to discuss some of Agents’ most impactful use cases.

Alexa notes that with MainEvent Agents, all users can:

  • provide quick answers to brands’ pressing questions,
  • identify patterns in large datasets, and
  • generate impressive visuals in moments.

“Non-technical people can log in, ask natural language questions, and get the info they need - it takes the pressure off of relying on specific individuals to know how to navigate the system,” she says.

Get the full scoop from MainEvent right here.

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MainEvent

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Comprehensive software for marketing agencies & brands to plan, execute, and evaluate their face-to-face campaigns.